Airphil Express rebrands as PAL Express
Further strengthening its alliance with Philippine Airlines (PAL), Airphil Express is undergoing a major transformation by improving and aligning its service standards and product offerings with the flag carrier. Reflecting this change, Airphil Express will rebrand itself as “PAL Express” effective March 15, 2013. All Airphil Express planes will use the familiar “sunriser” PAL livery and logo on its tail and fuselage. Side by side with the rebranding will be a total enhancement of customer experience as PAL Express ensures that customers receive the best quality service that each carrier has been known for. With the rebranding, PAL Express passengers will now enjoy complimentary snacks, drinks and reading materials on board and other amenities previously enjoyed only by passengers of full service carriers like PAL. Passengers of PAL Express can also earn miles through their membership in Mabuhay Miles. “It’s not just a name change, but an alignment of two standards into one...